18 Perspectives:
1. Strength
2. Balance
3. Convenient
4. Connecting
5. Authority
6. Potential
7. Control
8. Lead
9. Extending
10. Inspire
11. Versatile
12. Influencial
13. Ambitious
14. Bold
15. Prevail
16. Upholding
17. Renowned
18. Wealth
Inspiration for landscape:
Palawan, Philippines.
Crysis:
Articles:
Coca Cola
"Pepsi vs. Coca Cola: The Power of a brand", accessed 15/05/12, http://designshack.net/articles/graphics/pepsi-vs-coke-the-power-of-a-brand
Facebook
"Facebook: The power and dangers of 1 billion users", accessed 15/05/12,
T2
"Murder reignites Grand Theft Auto", accessed 15/05/12,
Mash up:
Power is obtainable through the influence others, through media, social networks, mobile phones, governments, propaganda, money, etc. It has been a cultural norm throughout history that those who can provide, deliver and empower others, have/gain power themselves. Coca Cola for instance, in it's massive growth and worldwide adoration, of its drinks and brand, has become one of many icons for American Pop Culture. It’s important to remember that alongside the logo, Coca-Cola has always had an important piece of brand history in its contour bottle, which despite taking many shapes early on eventually found stability and became a major icon for the company that persists even to today. Although Coca Cola may have competed and nearly killed Pepsi's product, their own attempt to destroy its own heritage brought people together to stand up for something and built the kind of emotional bonds with the product that can only come from a triumphant battle in the name of tradition.
In bringing people together, power is also a source of energy that is contagious in the sense that people follow people to be part of the 'circle'. Like Facebook, everyone 'likes' the same groups, photos and people. The traction that 1 billion users would provide would quickly suck in those who had resisted creating accounts so far. You would almost need to create an account for fear of being left out in the cold. If my friend joins a fan page I'm inclined to do the same. If someone I trust is discussing a service or product, then I may take a look. If someone in my network does the same I'd also pay attention, more than I would to a simple advert - that is the power of 'social proof' or 'following the crowd' in cruder terms.
Greater power and influence can also attract negative consequences. There have been many studies on whether violent video games encourage violent behavior, but the results have been mixed. Take Two, has already been confronted of this issue from such games as 'Grand Theft Auto'. But some sources show that these games, where characters hold the decisions on whether to do good or bad with power, can be a learning experience. A recent study in the International Journal of Liability and Scientific Enquiry argues that many studies on the issue have been biased toward proving a link. If there were, it argues, crime would have increased as video games became more popular. “With millions of sales of violent games, the world should be seeing an epidemic of violence,” it says. “Instead, violence has declined.”
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